Kryton International Inc. is reinvesting their growth in the Middle East, by appointing Mr. Abdulrahman Jbara to the position of territory manager in the Kingdom of Saudi Arabia (KSA). The move is reflective of Kryton’s ongoing commitment to the Middle East and will allow the company to provide additional technical concrete waterproofing support to its customers in the region. “Mr. Jbara is an expert in the field and is an excellent addition to our growing team in the Middle East” says Kevin Davis, Kryton‘s director of sales. “His experience will be an asset to our strategic growth plan and we look forward to have him lead our advancement in the region”. “Kryton has been strategically targeting the Middle East concreting industry for the past five years”, says Kryton’s CEO Kari Yuers. “We have modified our key products to adapt to hotter climates, opened our JAFZA warehouse earlier this year, and hiring Mr. Jbara is a key component that brings our strategy together.”
Having worked in the building materials industry for over a decade in the United Arab Emirates and other Arab countries, Mr. Jbara brings critical on-the-ground knowledge and technical expertise to Kryton. Mr. Jbara was previously with Doku Formwork, Peri L.L.C. and lmperbit Membrane Industries. “I am excited to be joining the market leader with over forty years of experience and look forward to propel Kryton’s rapid growth trajectory further.” Says Mr. Jbara. “It is on exciting time in the Middle East and I am honored to be on the forefront of this change,” he adds. Mr. Jbara will be responsible for providing technical support, driving concrete waterproofing specifications as well as supporting new construction projects. He will be a strong complement to the company’s existing distribution network. As Kryton continues to growth in the region, reinvestment in operations is apparent.